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Mompreneur, Tara Bogna

Updated: Nov 29, 2022

Mompreneur feature with Tara Bogna, co-founder of Lash Spell

This month, we've interviewed the mom of three, Tara Bogna, co-founder of Lash Spell. Lash Spell offers a serum that enhances the length, volume, and appearance of natural lashes with a gentle and effective formula. They also have a beautiful model of giving by donating a portion of all sales to Cancer Cartel, a non-profit that focuses on helping cancer survivors. Mamas need all the help they can get with saving time, and this mama has been on a mission to offer assistance.

How many children do you have, and their ages?

I have three children, ages 8, 7, and 4 years old.

What is the inspiration behind your brand and product?

I have always looked for simple ways to enhance my natural beauty, and a lash serum always felt like this secret weapon I had. However, with my sensitive skin, I was never able to find a serum that was gentle on my eyes but still gave me the results I was looking for. After partnering up with my co-founder (and brother) Trevor, we created Lash Spell, and we couldn’t be more proud of what we’ve created. We can’t wait for you to try it. I’ve been inspired to share my story of building a business and raising a family. Being a mom to three young children and starting a business is definitely a balancing act. Lash Spell is a ten-second part of my daily routine that makes me feel good about enhancing my own natural beauty. I know so many others like me have a dream in their heart, so I’m hoping I can show them that anything is possible!

How have your children shaped your business model?

Balance. While I’m very proud of the work I do, I strive to be a good role model and mother to my children. This is where the balance comes in. This includes setting an example for them, not just when I’m with them physically by being present and engaged, but when I’m not with them. It’s really important to me that my children grow up knowing how hard mom worked to go after her dreams; I hope it teaches them to do the same one day in whatever capacity that may be. I try to have open conversations with them about what I do for work. Because my office is at home, it’s not abnormal for one of my children to knock on the door or wander in during a Zoom call. It’s helped create a more authentic atmosphere at work!

What challenges have you faced as a mompreneur, and how have you overcome them?

A big challenge was learning how to juggle starting a business while raising our small children during the pandemic. When we were forced to do school at home, my husband and I really had to lean heavily into each other to figure out what worked best for our family. We took turns taking on the different roles of parent, teacher, coworker, etc. It was very challenging at the time, but it taught us how to communicate effectively and manage our business from home.

Where would you like to see your business in 5 years?

I’d like to see Lash Spell expand in a couple of different areas. One – I’d love to expand our product line. We’re in the process of testing out some exciting things right now, and in 5 years, I’d love to be a few years into the new products we’re working on now! Second – I’d love to expand our retail footprint!

Do you have any advice for new parents who are contemplating starting a business?

Start before you’re ready. There’s no time like the present. I think it’s natural to want to postpone until your children reach a certain age because we think the child will get “easier.” While some aspects of that thought may be true, you’re losing valuable time that you can spend starting and learning how to manage your new business.

What would you like to share specifically with teen parents?

The days are long, but the years are short. The very cool thing about becoming a parent is being able to choose the story and the path you create for yourself as a parent. We get to bring what we’ve learned from our life experiences and share them with our children. I imagine being a young parent has its own set of unique challenges. For any young parent, I would encourage you to find your community – other young parents that you can share your journey with or friends and family that can help support you as you're starting out. It’s so helpful to have people there for you and your child, especially in those early years.

To learn more about Tara and her work and get a 15% discount on your purchase, visit:

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